Start free. Add apps as you grow.
Every account starts with the free Superfood Lite portal. Premium apps bolt on top — only pay for what your business actually uses.
Pick the features you need
Tick what your business needs and we'll show the apps that cover it and build your price. The free portal is always included.
Your Superfood plan
- Superfood LiteFree
Estimated monthly
$0 AUD / mo
Prices in AUD a month. GST is added at checkout where it applies.
New: the Startups plan
Everything in Superfood, from $179 a month
Superfood Pro with Easy Food Labels, PromoPlan, EasyImport and Reports, worth $1,144 a month. Start low while you set up, and the price grows with you every 3 months for two years.
- Every app, every module, from day one
- About $16,917 less than full price over the first two years
- Stays at $700 a month after two years. Cancel any time
- Open to any business, all prices in AUD plus GST
Your monthly price, step by step
M = month the price starts. Two-year total $10,539 plus GST, an average of $439 a month.
Ready to go? Sign up in a few minutes
Tell us what you need, pick a plan and pay securely with Stripe. Easy Food Labels on its own includes a 7-day free trial.
Superfood Lite
Free
Your products, suppliers, customers and team in one place. No card needed.
Start freePick your apps
From $45 a month
Easy Food Labels, EasyImport, PromoPlan, Superfood Pro and Reports. Only pay for what you use.
Choose your appsStartups plan
From $179 a month + GST
Superfood Pro with every app, priced to grow with you over two years.
Start on StartupsCommon questions
Is Superfood Lite really free?
Yes. The core portal — products, suppliers, customers, staff and file management — is free forever, with no credit card required to get started.
How does the Easy Food Labels trial work?
You get full access to Easy Food Labels for 7 days. If it's not for you, cancel within the trial and pay nothing.
What do the apps cost?
Superfood Lite is free forever. Easy Food Labels is $45/mo, EasyImport $49/mo, PromoPlan $300/mo and Superfood Pro $500/mo — all in AUD. Build your plan above to see your total.
How does the Startups plan work?
It includes Superfood Pro with Easy Food Labels, PromoPlan, EasyImport and Reports. You start at $179 a month plus GST, the price steps up every 3 months for two years and then stays at $700 a month. Any business can choose it and you can cancel any time.
Can I add or remove apps later?
Any time. Apps are add-ons to your free portal account — switch them on as your business grows, and cancel monthly subscriptions whenever you like.
Ready to streamline your food business?
Join 200+ Australian food companies already running on Superfood.