Tools made for people in food, by people in food
Super useful apps & reports, built exclusively for Bakeries, Butchers, Food Manufacturers & FMCG brands to better manage their food business — all powered by the Superfood portal.
Superfood Lite is free forever — no credit card required.
What Superfood does
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Food labels & compliance
FSANZ nutrition panels, allergens & country-of-origin — done for you.
Trusted by food businesses across Australia
1 login, multiple add-ons. Power your business with Superfood Apps
Food Labels, Production Specifications, Planning, SKU Management, Promotions, and so many more features.
Pick & choose the tools & subscriptions you want, all under the one system.
Superfood Lite
Free forever
Every account gets free access to the Superfood Portal — the central home for your products, suppliers and customers.
- Product database — barcodes, item codes and everything about your products
- Supplier CRM
- Customer CRM
- Artwork, product details, labels & files in one unified database
- Staff list & contact database
Food Labelling & Specifications
$45 AUD / month
Create your own Food Labels, Recipes, Ingredients & Specifications. It's easy to be food safe & compliant!
- Product Specifications
- Nutritional Information Calculation
- Recipe Management
- Ingredient & Allergen Declaration
- Download to POS Systems
- Product Management
Easy Importing
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Receive many orders from the same client? This tool automatically collects the orders and turns them into an import file for your CRM/ERP system.
- Import orders from major AUS retailers
- Creates CSV files for your sales/WMS systems
- Saves many hours of data admin
- Custom imports available
Promotions & Planning
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Brilliantly simple promotional planner for SMEs in Australia. Manage promotions and new products, and the system automatically completes and sends the ranging forms to retailers.
- Create new line forms
- Create promotional submissions
- Manage products & upcoming promotional activity
- Forms are based on retailer templates
- Remove huge office admin
- Manage your catalogue & promo budget
Superfood Pro
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For larger SMEs & food businesses, this tool is used to manage your SQF and HACCP system.
- Manage your HACCP & SQF System
- Customer Complaints & NCRs
- Maintenance & Asset Management
- Custom business reports
- Production Planning
- Rates & Efficiency
- AQS & E-weight systems
- Custom features available to be built…
A closer look at everything Superfood does
Ten areas, one system. Click through to see how each part works.
Food labels & compliance
Compliant labels, done for you
Load your ingredients and recipes once — Superfood builds the label.
- FSANZ nutrition panels (per-100g & per-serve)
- Allergen 'Contains' & 'may contain' statements
- Country-of-origin % and badges
- Print-ready labels & PDF product specs
Don't take our word for it — click around
A live, no-signup demo of the Superfood Portal with sample data. Fill in a real food-safety form or browse the document register.
Food Safety Forms
The real forms dashboard — 17 food-safety forms with due dates and statuses. Open one and complete it: tables, temperature checks and the signature pad all work.
Open the forms demoLive demoDocs & SOPs Register
Version-controlled procedures with owners, review dates and full version history — each document linked to the record form your team fills in.
Open the docs demoSuperfood Lite — your free home base
Every Superfood account starts with the portal. Keep your products, suppliers, customers and label artwork in one place — and add premium apps only when you need them.
Create your free account- Product database
- Supplier CRM & contacts
- Customer CRM & contacts
- Artwork & label file management
- Staff database
- One login for every add-on
No enterprise bloat. Just the tools a food business actually needs.
Built for Australian compliance
FSANZ nutrition panels, allergen declarations and country-of-origin labelling — plus digital HACCP and SQF record-keeping.
Made for food SMEs
Purpose-built workflows for bakeries, butchers, manufacturers and FMCG brands — priced for small and medium businesses.
Real, local support
Talk to the team that builds the product. Onboarding that gets you producing in days, not months.
Questions before you start? Email us — we reply fast.
Ready to streamline your food business?
Join 200+ Australian food companies already running on Superfood.